Market Update July 24, 2025

Is Now a Good Time to Sell in Naples? 2025 Mid-Year Real Estate Market Update

As we enter the second half of 2025, many homeowners in Naples are wondering: Is now a good time to sell my home? With rising property values, limited inventory, and continued demand from out-of-state buyers, the answer is a strong yes—if you price strategically and work with the right agent.

In this mid-year market update, I’ll break down the current trends in the Naples real estate market and what they mean for homeowners and potential sellers.


📈 Home Values in Naples Remain Strong

Despite national fluctuations in interest rates and inflation, Naples has maintained its position as a stable and resilient luxury market. According to the Naples Area Board of Realtors® (NABOR):

  • Median home prices are up ~6% year-over-year

  • Luxury homes over $2M continue to see steady appreciation

  • Coastal and golf communities are experiencing low days-on-market and multiple offers

Buyers are still coming from the Northeast, Midwest, and California—driven by tax benefits, lifestyle, and long-term investment confidence in Southwest Florida.


🏘️ Inventory is Tight—Which Means Less Competition for Sellers

Naples is currently experiencing a tight inventory environment, especially in the $1M–$4M range. If you’ve been thinking of selling, this could be your opportunity to stand out in a less crowded market.

  • Many buyers are still cash-heavy and ready to move quickly

  • Well-prepared and well-marketed homes are selling in days, not weeks

  • Move-in ready homes in top neighborhoods are still getting premium offers

Now is the time to get your home in front of motivated, qualified buyers.


💼 Who’s Buying in Naples Right Now?

The current buyer pool in Naples includes:

  • Remote professionals looking to relocate full-time

  • Snowbirds converting seasonal homes into primary residences

  • Investors seeking rental income in high-demand neighborhoods

  • Retirees making long-term lifestyle moves earlier than planned

This means more eyes on your listing, especially in communities with beach access, golf, or strong rental appeal.


🛠️ Sellers: What You Can Do to Maximize Value

If you’re considering listing your property in 2025, here are a few steps that can help you get top dollar:

  1. Professional staging and photography to make your home shine online

  2. Pre-market property prep: Declutter, update lighting, freshen paint

  3. Price competitively based on real-time comps and not outdated trends

  4. Work with an agent (like me!) who knows how to leverage Coldwell Banker’s global network and luxury marketing tools


🏡 Thinking of Selling in 2025? Let’s Talk.

As a full-time real estate agent with Coldwell Banker Realty here in Naples, I provide my clients with detailed market data, neighborhood-level expertise, and a proven marketing strategy that gets results. I can help you determine if now is the right time to sell—and how to do it confidently and profitably.

Let’s start with a free home valuation or strategy session today.

📞 Arturo Sabates
Coldwell Banker Realty – Naples, FL
📱 (239) 778-4482
📧 Arturo.Sabates@CBRealty.com